Yoga Journal Celebrates 30th Anniversary -- Ad Revenues Double in Five Years, Over One Million Readers Per Issue

Yoga Journal Celebrates 30th Anniversary -- Ad Revenues Double in Five Years, Over One Million Readers Per Issue

SAN FRANCISCO, Sept. 13 /PRNewswire/ -- Yoga Journal, the most widely read yoga magazine in the country, marks its 30th anniversary celebrating several major achievements: In the last five years, ad revenue has doubled, while the magazines' circulation has tripled to 325,000. Readership has grown to over 1,000,000 per issue.

In addition, the magazine has expanded its yoga offerings across various media. Its conferences are some of the most widely attended in the country; the company produces an award-winning line of DVDs and widely acclaimed books; and Yogajournal.com, the magazine's website, logs nearly 1,000,000 users per month. The magazine has also won many editorial awards, including three "Editorial Excellence Award for Best Consumer Health Magazine" from Folio Magazine.

The growth of Yoga Journal has been fueled in part by the growth of yoga in the U.S. According to a 2004 Harris Poll study (full results can be seen at http://www.yogajournal.com/about_press020705.cfm ), 7.5% of U.S. adults, or 16.5 million people, now practice yoga, an increase of 43% from 2002. The fastest growing segment of practitioners is the 18-24 age group, which increased 46% in one year. The poll also showed that approximately one in seven non-practitioners, or about 25 million people, say they intend to try yoga within the next 12 months.

This growth translates into dollars. According to the study, Americans spend $2.95 billion a year on yoga classes and products, including equipment, clothing, vacations and media (DVDs, videos, books and magazines).

Says John Abbott, president and CEO of Yoga Journal, "When Yoga Journal published its first staple-bound edition in September 1975, none of our founders could have imagined that the magazine would fuel an international renaissance in yoga, or the central role Yoga Journal would have in that growth. We are proud to bring the benefits of yoga to a wide and ever-growing audience."

"As the number of yoga practitioners grows, so does the financial vibrancy of the market. Yoga is not a passing fad. It's a genuine cultural phenomenon, an integral part of the wellness trend in this country, and it's here to stay."

Current national advertisers include Toyota, Ford, Johnson & Johnson, Kraft, Kelloggs, Chevrolet, Asics, Chrysler, General Mills, Nestle, Burt's Bees, Luna Bar, and Coty. The magazine is the top-selling health and fitness title at Barnes & Noble nationwide, as well as at Whole Foods.

Source: Yoga Journal

CONTACT: Dayna Macy of Yoga Journal, +1-415-591-0555, ext. 304, or
dmacy@yogajournal.com

Web site: http://www.yogajournal.com/

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