Get Away to Stay in Touch!

Get Away to Stay in Touch!

K-Y(R) Brand Declares September 17, 2005 the Second Annual NATIONAL DATE NIGHT(TM)

SKILLMAN, N.J., Sept. 13 /PRNewswire/ -- How many times a day do you imagine you and your partner "getting away" from it all? Getting away doesn't have to be a trip for two to a tropical island -- it's simply escaping everyday stresses to spend quality time alone with your partner. According to a recently commissioned K-Y(R) Brand survey of women between the ages of 25 and 65 who have been in a committed relationship for three years or more, couples are too caught up in the distractions of daily life to spend real romantic time with each other. Seventy-six percent of women surveyed wish they could spend more romantic "alone" time with their partner. Instead, couples claim they are sleeping, working or taking care of the kids rather than spending quality time together. For this reason, K-Y(R) Brand has declared September 17, 2005 the second annual K-Y(R) Brand NATIONAL DATE NIGHT(TM) -- a designated night to drop everything and spend that much needed time with your spouse.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050913/NYTU055LOGO )

This year, K-Y(R) Brand has partnered with Tango, the new magazine about relationships, to celebrate K-Y(R) Brand NATIONAL DATE NIGHT(TM). The need to revive romance between couples united the two parties, and now K-Y(R) Brand and Tango are determined to motivate couples to get away to stay in touch! In other words, reconnect, and what better day to do it than on date night, September 17th.

K-Y(R) Brand NATIONAL DATE NIGHT(TM) encourages couples to "get away" and take part in activities that reinvigorate the romance in their relationship. According to renowned relationship expert and author Lana Holstein M.D., "Massage is the perfect gift for your intimate partner at the end of a hectic day." Give a massage with the new K-Y(R) Brand TOUCH MASSAGE(TM) oils, available in five sensual aromas, and you'll instantly be transported to a dreamy destination. Dr. Holstein adds, "Touch without demand is not only a tool for love, but also a profound means of reestablishing connection for committed, yet often distracted, couples."

According to the survey, 57 percent of women say "getting away" from their normal routine means taking a vacation away from home -- but it doesn't have to be! Andrea Miller, founder of Tango attests, "K-Y(R) Brand NATIONAL DATE NIGHT(TM) is the perfect excuse for all couples to go out and do something fun together. It's especially easy, once you have been together for some time, to get complacent, which is why we're really encouraging those who are married to go on an actual date -- even book a hotel room for the night!"

Check out the latest issue of Tango, on shelves September 13 or visit http://www.ky.com/ for more information and tips on how you can truly enjoy K-Y(R) Brand NATIONAL DATE NIGHT(TM). Mark it on the calendar; K-Y(R) Brand NATIONAL DATE NIGHT(TM) is September 17, 2005!

About K-Y(R) Brand TOUCH MASSAGE(TM) Body Massage Oils

K-Y(R) Brand TOUCH MASSAGE(TM) is a new line of scented body massage oils from K-Y(R) Brand. The unique formulation gently glides onto skin, providing the ideal surface for a full body massage. The products have been tested with massage therapists and skin care experts to guarantee an enjoyable, gentle experience. The five available scents are: PARIS TWILIGHT(TM), BALI MOONLIGHT(TM), FIRESIDE(TM), SAPPHIRE GLOW(TM) and SECRET GROVE(TM). In addition, K-Y(R) Brand TOUCH MASSAGE(TM) 2-in-1 WARMING(TM) is the first and only warming body massage and personal lubricant in one and the only body massage product that creates a warming sensation on contact. The unscented formula glides gently on the skin and is condom compatible. K-Y(R) Brand TOUCH MASSAGE(TM) products are available at drug, food and mass retailers at the suggested retail price of $10.99.

About Tango

Tango is the trademark of Tango Publishing Inc. -- a privately funded company which also operates a full service website, http://www.tangomag.com/. Tango has sales and editorial offices in Manhattan, New York. The independently published title sells for a cover price of $4.99 and will publish four issues in 2005 at a rate base of 100,000. Tango is distributed nationwide by Comag Marketing Group, LLC (CMG), a jointly owned company of the Hearst Corporation and Conde Nast Publications.

Photo: http://www.newscom.com/cgi-bin/prnh/20050913/NYTU055LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: K-Y Brand

CONTACT: Alyssa Fromkin, +1-212-367-6938, alyssa.fromkin@eurorscg.com,
or Shauna Alexander, +1-212-367-6622, shauna.alexander@eurorscg.com, both of
Euro RSCG Magnet, for K-Y Brand

Web site: http://www.ky.com/
http://www.tangomag.com/

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